AMP v2.5.5

Удобство страниц (PX) это набор метрик для ранжирования, который включает в себя Core Web Vitals (CWV)— показатель взаимодействия пользователя со страницей. AMP является мощным инструментом, который автоматически использует множество вариантов оптимизации и лучших методов на вашем сайте, упрощая достижение хорошего качества страниц для ваших посетителей. Официальный AMP-плагин поддерживается командой AMP, позволяя легко реализовать потенциал AMP на вашем сайте WordPress site, легко интегрируясь с обычным потоком публикаций и позволяя использовать существующие темы и плагины.

Чтобы посмотреть больше видео по этой теме, переходите по ссылке AMP for WordPress video series.

Ключевые возможности плагина включают в себя:

• Automate the process of generating AMP-valid markup as much as possible, letting users follow the standard workflows they are used to in WordPress.

• Provide effective validation tools to help users deal with AMP incompatibilities when they happen, including mechanisms for identifying, contextualizing, and resolving issues caused by validation errors.

• Provide development support to make it easier for WordPress developers to build AMP-compatible ecosystem components and build websites and solutions with AMP-compatibility built-in.

• Support the serving of AMP pages to make it easier for site owners to take advantage of mobile redirection, AMP-to-AMP linking, and generation of optimized AMP by default (via PHP port of AMP Optimizer).

• Предоставить готовое решение для сегментов создателей WordPress, чтобы они могли перейти от нуля к публикации страниц AMP в кратчайшие сроки, независимо от технических знаний или доступности ресурсов.

The official AMP plugin for WordPress is a powerful tool that helps you build user-first WordPress sites, that is, sites that are fast, beautiful, secure, engaging, and accessible. A user-first site will deliver experiences that delight your users and therefore will increase user engagement and the success of your site. And, contrary to the popular belief of being only for mobile sites (it doesn’t stand for Accelerated Mobile Pages anymore!), AMP is a fully responsive web component framework, which means that you can provide AMP experiences for your users on both mobile and desktop devices.

**Аудитория плагина AMP: Все**

Этот плагин может использоваться как разработчиками, так и пользователями, не являющимися разработчиками:

• If you are a developer or tech savvy user, you can take advantage of advanced developer tools provided by the AMP plugin to fix validation issues your site may have and reach full AMP compatibility.

• If you are not a developer or tech savvy user, or you just simply don’t want to deal with validation issues and tackling development tasks, the AMP plugin allows you to assemble fully AMP-compatible sites with different configurations taking advantage of AMP-compatible components. The plugin helps you to deal with validation issues by removing invalid AMP markup in cases where it is possible, or altogether suppressing AMP-incompatible plugins on AMP pages.

Таким образом, независимо от ваших технических знаний, плагин AMP может быть полезен для вас.

**Template Modes**

The official AMP plugin enables site owners to serve AMP to their users in different ways, which are referred to as template modes: Standard, Transitional, and Reader. The differences between them are in terms of the number of themes used (one or two), and the number of versions of the site (non-AMP, AMP). Each template mode brings its own value proposition and serves the needs of different scenarios in the large and diverse WordPress ecosystem. And in all cases, the AMP plugin provides as much support as possible in terms of automating the generation of AMP pages, as well as keeping the option chosen AMP valid. In a nutshell, the available template modes are the following:

Standard Mode: This template mode is the ideal, as there is only one theme for serving requests and a single version of your site: the AMP version. Besides enabling all of your site to be AMP-first, this has the added benefit of reducing development and maintenance costs. This mode is the best choice for sites where the theme and plugins used in the site are fully AMP-compatible. It's also a good option if some components are not AMP-compatible but the site owner has the resources or the know-how to fix them. See our showcase of sites using Standard mode.

Transitional Mode: In this mode there is also a single theme used, but there can be two versions of each page: AMP and non-AMP. The active theme is used for serving the AMP and non-AMP versions of a given URL. This mode is a good choice if the site uses a theme that is not fully AMP compatible, but the functional differences between the AMP and non-AMP pages are acceptable (due to graceful degradation). In this case, users accessing the site from mobile devices can get the AMP version and get an optimized experience which also retains the look an...